BUCHHANDLUNG BEIM AUGARTEN RE-BRANDING
Role(s): Conceptualization, Graphic Design, Research
Tools: Illustrator, Photoshop, InDesign
Project Type: Branding, Brand Refresh, Agency Project
Other Project Members: Sandra Kitting (Art Direction & Project Management)
Online- and occasionally offline bookstore "Buchhandlung beim Augarten" needed a brand refresh when they contacted Gebrüder Pixel in 2022, as their branding had last been touched up in the early 2000s.
Working in a team with art director Sandra Kitting, each of us set out to develop a fresh take on the wife and husband owned bookshop. Honouring already existing design guidelines, I decided on a combination of bold colours and a retro-but-dynamic, 50s inspired, typographic solution for the main logo.
I combined this with a graphical element inspired by bookmarks for social media content, event posters and also designed a podcast cover.