GEBRÜDER PIXEL KEY VISUAL
Role(s): Conceptualization, Art Direction, 3D Modeling- & Animation
Tools: Blender 3D, Photoshop, After Effects
Project Type: 3D Design, Branding, Motion Graphics, Agency Project
Other Team Members: Philipp Pieh-Sandpeck (Creative Director)
I was tasked with creating the key-visual for the landing page, which I enthusiastically embraced, as it gave me the opportunity to build something in 3D and animate it using Blender!
My initial idea was to visualize "the land where creativity originates from" and populate it with the agency's pixel-avatars but, in the end this didn't quite hit the mark and so I came up with the idea of a Gebrüder Pixel-Museum where some key elements of the day to day-life at the agency and important work is exhibited!
With this as a starting point it was then just a question of finding the right elements the agency wanted to "exhibit" and which represented best what the their business is all about! This part of the process was all about failing- and learning fast, implementing quick changes and coming up with creative solutions to problems (like for example learning how to build a physically acurate CRT-shader for the TV-screen or creating a geo-node-setup to simulate a fire for a melting popsicle)!
It was a challenging but in the end incredibly rewarding process and I'm very proud of the end result! Have a look at some R&D images and work-in-process clay renders: