Role(s): Art Direction, Conceptualization, Presentation, Project Management
Tools: Illustrator, Photoshop, InDesign, Generative AI
Project Type: Merchandise Design, Branding, Agency Project
Other Project Members: Edin Brkovic (additional Graphic Design)
Austrian YouTuber, influencer, and bodybuilder Paul Unterleitner commissioned Gebrüder Pixel to develop a clothing merch line.
As the project's lead, I assumed the role of art director while Edin Brkovic supported me as a graphic designer in further refining the logos and individual designs based on Paul's feedback.
For this project I made use of a wide range of tools including generative AI for image generation and designed various motifs and logos based on Paul's input and the meaning of the word "Lacun" (= gap), and the already existing slogan "The Missing Part", combined with an 1980s inspired retro-wave aesthetic.