Project: Blue Analytics

BLUE ANALYTICS

Role(s): Conceptualization, Art Direction, Web Design, Programming

Tools: Illustrator, Photoshop, After Effects, Blender 3D

Project Type: Branding, Logodesign, UX/UI, Motion Graphics, Agency Project

Other Team Members: Sandra Kitting (Art Director)

Founded by Dr. Thomas Rubbert in 2023, blue analytics aims to provide sustainability consulting to businesses. When designing the logo, I tried to convey the analytical approach Dr. Rubbert uses in his consulting work. For this I designed a very stylized "b" letter using basic, geometric shapes which can also be read as bar- and pie charts.

I used a very bold blue as the main colour for the design, with a highly energetic green as supporting colour, contrasting the analytical design of the logomark and finally animated the completed logo using After Effects.

Dr. Rubbert also needed business cards, stationary, a presentation template for PowerPoint and a website for his business which I also designed. For the website, which I built using Squarespace, I also created a key visual of the logomark floating in a green environment using Blender 3D.